On Assignment Series (Media West)

The BEST BUY in Learn-at-Home Photography
	The ON-ASSIGNMENT Series, developed and hosted by Brian D. Ratty, consists of eight 90-minute instructional videos designed for the amateur to professional photographer. Mr. Ratty, a graduate of Brooks Institute of Photography, also holds an Honorary Master of Science degree. Years of research, planning, development and photography have gone into this award winning series. ON-ASSIGNMENT is a nationally acclaimed series produced with a blend of graphics and spectacular locations, and brings a fresh, practical approach to the craft of photography. Rated "FIVE STAR" by Video Choice Magazine. The ON ASSIGNMENT Series is available in ENGLISH/VHS, SPANISH/VHS and ENGLISH/PAL formats. Prices and Catalog Numbers for all types plus Descriptions of each tape are below!
$39.95 each or $199.95 for Eight Volume Set

CATALOG NUMBERS and PRICES:

On Assignment Series (English, VHS)
3R01 $39.95 Vol.1 Basic 35mm Photography (English VHS)
3R02 $39.95 Vol.2 Photographic Light (English VHS)
3R03 $39.95 Vol.3 Photographic Design (English VHS)
3R04 $39.95 Vol.4 The Studio (English VHS)
3R05 $39.95 Vol.5 Business of Photography (English VHS)
3R06 $39.95 Vol.6 Basic Videography (English VHS)
3R07 $39.95 Vol.7 The Darkroom (English VHS)
3R08 $39.95 Vol.8 Glamour Photography (English VHS)

3R0X $199.95 8 VOLUME Bundle (8 tapes) (English VHS)

On Assignment Series (Spanish, VHS)
3R01.ESP $39.95 Vol.1 Basic 35mm Photography (Spanish VHS)
3R02.ESP $39.95 Vol.2 Photographic Light (Spanish VHS)
3R03.ESP $39.95 Vol.3 Photographic Design (Spanish VHS)
3R04.ESP $39.95 Vol.4 The Studio (Spanish VHS)
3R05.ESP $39.95 Vol.5 Business of Photography (Spanish VHS)
3R06.ESP $39.95 Vol.6 Basic Videography (Spanish VHS)
3R07.ESP $39.95 Vol.7 The Darkroom (Spanish VHS)
3R08.ESP $39.95 Vol.8 Glamour Photography (Spanish VHS)

3R0X.ESP $199.95 8 VOLUME Bundle (8 tapes)(Spanish VHS)

On Assignment Series (English, PAL format)
3R01.PAL $39.95 Vol.1 Basic 35mm Photography (PAL,English)
3R02.PAL $39.95 Vol.2 Photographic Light (PAL,English)
3R03.PAL $39.95 Vol.3 Photographic Design (PAL,English)
3R04.PAL $39.95 Vol.4 The Studio (PAL, English)
3R05.PAL $39.95 Vol.5 Business of Photography (PAL,English)
3R06.PAL $39.95 Vol.6 Basic Videography (PAL,English)
3R07.PAL $39.95 Vol.7 The Darkroom (PAL, English)
3R08.PAL $39.95 Vol.8 Glamour Photography (PAL,English)

3R0X.PAL $224.95 8 VOLUME Bundle (8 tapes)(PAL,English)

DESCRIPTIONS of Each Tape:

ON ASSIGNMENT SERIES brings to the amateur and beginning professional photographer the most complete, comprehensive video training series ever produced. This classic series is a must for any photographer's library.

#3R01 - BASIC 35MM PHOTOGRAPHY - $39.95
How an SLR works, f-stops and shutter speeds, exposure, depth-of-field, and film. Beyond basic techniques in taking better pictures, lenses, shooting with available light, flash, filters, Tools and techniques: candids, formal, environmental portraits, sports-action. 90 min VHS. Spanish language VHS - #3R01.ESP, European PAL English version - #3R01.PAL, All $39.95 each.

#3R02 - LIGHTING AND EXPOSURE - $39.95
Learn the direction, form, contrast, and color characteristics of light. Learn exposure control including measuring light, reflective metering, incidence metering, tonal control, fill latitude, and other factors. Elements of lighting, including natural light, available light, artificial light and electronic flash. 90 min VHS. Spanish language VHS - #3R02.ESP, European PAL English version - #3R02.PAL, All $39.95 each.

#3R03 - DESIGN and COMPOSITION - $39.95
Learn camera vision, lens-camera choice, framing. Composition- design elements: line, shape, texture, color; design principles: balance, movement, repetition, scale, emphasis, contrast, unity, color. Lighting direction and quality, controlling light and color, psychology of color. 90 min VHS. Spanish language VHS - #3R03.ESP, European PAL English version - #3R03.PAL, All $39.95 each.

#3R04 - STUDIO PHOTOGRAPHY - $39.95
Learn product photography in the studio. Learn to layout and design your own studio; studio and still life photography lighting. Learn to use large format cameras, including the view camera, handling sheet film, shifts, swings, tilts. Shoot people in the studio including portraits, shoot people on location, and tell a story with candids. 90 min VHS. Spanish language VHS - #3R04-ESP, European PAL English version -#3R04.PAL, All $39.95 each.

#3R05 - BUSINESS OF PHOTOGRAPHY - $39.95
Make your portfolio, Choosing your direction, the "best" portfolio, portfolio editing, and the interview. Sell your services. Breaking into and staying in business, directories, stock agencies, pricing, billing, Learn careers in photography, freelancing, staff opportunities. 90 min VHS. Spanish language VHS - #3R05.ESP, European PAL English version - #3R05.PAL, All $39.95 each.

#3R06 - BASIC VIDEOGRAPHY - $39.95
Video theory, audio theory, video formats, video cameras and recorders. Using a video camera, pre-production, shooting and editing. Video accessories, lighting , video markets. 90 min VHS. Spanish language VHS - #3R06.ESP, European PAL English version - #3R06.PAL, All $39.95 each.

#3R07 - THE DARKROOM - $39.95
Setting up your darkroom. Black/white film processing and printing. Processing color in the darkroom. Chemicals and paper. Layout a darkroom. Proofing and enlargements. Printing methods. Negative and print faults. 90 min VHS. Spanish language VHS - #3R07.ESP, European PAL English version - #3R07.PAL, All $39.95 each.

#3R08 - GLAMOUR PHOTOGRAPHY - $39.95
Understanding glamour and glamour assignments: cameras, film, lighting, make-up, hair, wardrobe, rights, model releases, magazine layout, props, sets, locations, posing, the glamour portrait, finding models, glamour markets, boudoir, lingerie. 90 min VHS. Spanish language VHS - #3R08.ESP, European PAL English version - #3R08.PAL, All $39.95 each.

REVIEWS:

Photographic Magazine

"The On Assignment series is extremely well done and the production values are excellent."

Popular Photography Magazine

"...the On Assignment series from Media West, makes excellent use of video as a medium for instruction and demonstration. Don't miss On Assignment."

Today's Photographer Magazine

"This series sets the standard for instructional videos. Brian Ratty knows photography and knows how to give it to the viewer with punch." Jack M. Gallimore, Publisher.

Shutterbug Magazine

"The Studio, one of eight tapes in the On Assignment series, features wighout a doubt, the best short summary on how to use a view camera that I have ever seen. Brian Ratty covers nearly everything you would normally learn in an entire course in view camera use, and covers it well. I can recommend this eight tape course in photography (each tape 90 minutes in length) very highly. On Assignment is clearly the best in terms of fulfilling its promise and in its overall quality of production. Brian Ratty and crew deserve some sort of award for this package

Instead of a dry classroom lecture presentation, these tapes are lively, with shifts from indoor to outdoor locations and plenty of color and action. The graphic illustrations used are professionally done and the whole feel of the tapes is of a competent professional presentation.

The information is presented in enough detail that a knowledgeable amateur or even a professional will not get bored, but not in such scientific depth as to be above the head of the average viewer. I think Mr. Ratty has done an admirable job of taking the middle of the road."

Video Choice Magazine

"Serious photographers take note. On Assignment, an eight tape comprehensive training series on professional photography, may be the next best thing to having your own photo mentor. Each 90 minute video deals with the essentials that make the professional photographer a creative picture communicator. If photography is your passion, these tapes will motivate and educate you.

The series was specially developed for the advanced amateur and semi-professional photographer. Even if you are already a working pro, these tapes might fill in some gaps and hone your creative edge. Rated 5 stars."

Brian Ratty
Brian D. Ratty, nationally known photographer and founder of a multi-million dollar communications company, hosts the "On Assignment" series. Mr. Ratty is a graduate of Brooks Institute of Photography and holds a Master of Science Degree. For the last 20 years, he and his staff of writers and photographers have completed literally thousands of professional assignments around the world. Throughout the series, Mr. Ratty explains and illustrates many tips and secrets used in dealing with the everyday assignments of the professional communicator.

Current GMT Date/Time: Saturday, July 05, 2008 / 21:49:13