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Press credentials are essential for journalists, photographers or others who need access to certain events or venues. Press credentials issued by a valid media outlet can provide the know how to access media events. They are typically issued by print or broadcast media which can verify your identity and affiliation.
The Do’s
Press credentials are key to establishing your legitimacy and credibility ensuring you can perform your duties effectively and ethically. Being affiliated with a recognized media outlet is a must to streamline the process.
At IFPO, we publish the only the work of IFPO members in our Today’s Photographer International (TPI) Magazine. We also provide backup and support as needed to meet other media outlet requirements, such as specific letters of assignment or assistance in applying through their official channels, which may also include an assignment verification process.
The Don’ts
Press credentials are a valuable tool for members of the media to access events, restricted areas and interviews. However, there are many situations when using press credentials is inappropriate and/or unethical.
• If you’re attending an event where your role as a photojournalist is irrelevant, do not display press credentials which can create discomfort among attendees and is totally inappropriate.
• Using press credentials to obtain free services unrelated to legitimate reporting purposes is unprofessional and can result in your press cards being revoked.
• Avoid using press credentials in a manner that could be perceived as exploiting your position for preferential treatment. Such activity undermines journalistic integrity.
Always remember that press credentials should be used responsibly and in contexts that align with ethical journalism practices.
What about social media?
Don’t do it! Social media allows the sharing of information and opinions without editing or the formal accreditation that traditional journalists seek. Posting anything on social media created from a legitimate press assignment is the kiss of death and often illegal for any serious photographer or journalist.
Finally always make sure your press credentials are up to date. Do your job. Prepare for each event. Know and follow their guidelines — not some set of general guidelines. Maintain professional ethics and a clear understanding that the responsibilities that come with press access is decisive. And that IFPO is here to help!